BEVERLY HILLS , Calif., Oct. 7 (UPI) — USA Network says it will broadcast the Beverly Hills Dog Show for the first time as part of a new partnership with the Kennel Club of Beverly Hills.
More than 1,000 dogs from 200-plus, eligible breeds are expected to participate in the competition, which will air on Easter Sunday on April 16. The event will be hosted by David Frei and John O’Hurley.
“We are thrilled about becoming a part of the dog-show tradition on USA Network and NBC,” Tom Powers, president of the Kennel Club of Beverly Hills, said in a statement. “Our goal is to make this a real celebration of all the dogs in our life.”
“We’re excited to strengthen our partnership with NBC to continue delivering engaging and family-friendly, dog-show programming for pet lovers with this new concept that combines the best of the entertainment and dog show worlds,” added Sean Fitzgerald, vice president of Purina’s professional-engagement team. “We’re proud that the new Beverly Hills Dog Show Presented By Purina will serve as a reminder of Purina’s belief that pets make our lives bigger and better.”