British YouTube star Sprinkle of Glitter says she’s transforming the type of content on her channel.
The 31-year-old fashion and beauty vlogger, whose real name is Louise Pentland, says she’s grown up since she began posting videos on the site.
She says she now wants to make her content more adult and less “rosy”.
“I’m so, so bored. My sense of humour is dirty and my life is adult. I’m 31, I work, I play,” she writes in a blog post on her website.
“I’m so bored of making things I know will just coast by, not upsetting the apple cart. I want to run free and enjoy it.”
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Louise, who’s from Northampton, has 2.5 million subscribers on her Sprinkle of Glitter YouTube channel and has had more than 150 million views.
She has another channel, Sprinkle of Chatter, which has more than a million subscribers and she has another 1.7 million followers on Twitter.
Louise has posted a video on her YouTube channel explaining her reasons for changing what she’s going to post in the future.
In it she says she’s “quitting” everything that her channel was and says that’s scary.
The YouTuber says she started posting videos on DIY, then fashion, just before getting married to teacher Matt Watson in 2010 and says it was meant to be a three-month project.
She and Matt had a daughter the following year, called Darcy.
But she says she’s now adjusting to life as a single mother after separating from her partner two years ago.
“As I’ve grown in my real life, I haven’t allowed myself to grow in my online one,” she writes.
“I’ve kept everything rosey (sic) and sweet and although I’ve shared vulnerable moments and been very honest, I’ve always sugar coated, held back and tried very hard not to offend.”
But she says she wants to speak about her life as it is now, not as it was when she was younger and less experienced.
“I want to make videos about the hideous dates I’ve been on, heck, I’d like to make videos talking brazenly about some of the sex I’ve had,” she writes.
“I’d like to make videos talking about motherhood… not just in a light way like I do now but I’d like to tell you what I find hard without you thinking I’m a [bad] mother or what I find easy without you thinking I’m being smug.
“I want to make videos about my journey with religion and faith. I want to talk openly about my relationship with the church and what it means to me.”
She’s also released two books – Sprinkle of Glitter and Sprinkle of Glitter 2016 Diary: Have the Best Year of Your Life.
Louise says she’s also ditching her greeting “Aloha Sprinklerinos” and wants fans to suggest a new one.
“What I really want for the next seven years, and hopefully with your blessing, is to step forward and just be the person I am,” she writes. “More raw, more real, more me.
“What do you think? Are you chill with that? Toodlepip.”
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