MINNEAPOLIS, Aug. 26 (UPI) — Target has embraced the popularity of smartphone game “Pokemon Go” by transforming the large red spheres in front of some stores into Poke Balls.
The company announced in a press release that 400 stores across the country will have the solid red bollards repainted to resemble the Poke Balls.
“We wanted to create an extra special experience for our biggest Pokemon fans, and landed on this idea that we think they’ll love,” senior vice president of marketing Rick Gomez said. “Our creative team — many of whom are Pokemon fans themselves — designed the Poke Balls, and we worked quickly to get them up across the country. We hope our guests have as much fun with them as we do.”
In addition to the redesign of the 1,200-pound concrete store ornaments, some Target stores will also feature special in-store displays with Pokemon-themed items.