How the GenForward poll of young Americans was conducted

The GenForward poll of young adults is a survey by the Black Youth Project at the University of Chicago with The Associated Press-NORC Center for Public Affairs Research. It was conducted by NORC June 14-27. It is based on online and telephone interviews of 1,965 adults age 18-30 who are members of the GenForward panel, which was designed to be representative of the young adult population.

The survey includes interviews with 510 African-Americans, 511 Hispanics, 321 Asian-Americans and 599 non-Hispanic whites.

The survey was paid for by the Black Youth Project using grants from the John D. and Catherine T. MacArthur Foundation and the Ford Foundation.

The original sample was drawn from two sources. Forty-five percent of respondents are part of NORC’s AmeriSpeak panel, which was selected randomly from NORC’s National Frame based on address-based sampling and recruited by mail, email, telephone and face-to-face interviews. Fifty-five percent of respondents are part of a custom panel of young adults that uses an address-based sample from a registered voter database of the entire U.S and is recruited by mail and telephone.

NORC interviews participants over the phone if they don’t have internet access. With a probability basis and coverage of people who can’t access the internet, GenForward surveys are nationally representative.

Interviews were conducted in English and Spanish.

As is done routinely in surveys, results were weighted, or adjusted, to ensure that responses accurately reflect the population’s makeup by factors such as race, age, sex, region and education.

No more than 1 time in 20 should chance variations in the sample cause the results to vary by more than plus or minus 3.8 percentage points from the answers that would be obtained if all adults age 18-30 in the U.S. were polled.

There are other sources of potential error in polls, including the wording and order of questions.

The questions and results are available at

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