Chinese theme park ‘to take on Disney’

Visitors take photos beside a dragon fountain at an outdoor theme park of the newly-opened Wanda Cultural Tourism City or Wanda City in the eastern city of Nanchang in Jiangxi Province, China, 28 May 2016Image copyright

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The new theme park promotes Chinese culture in its attractions

China’s richest man has opened a massive entertainment complex to compete with US giant Disney.

“Wanda City”, in south-eastern city Nanchang, features rides, shopping centres and an aquarium, and cost more than $3bn (just over £2bn).

Its owner, Wang Jianlin, said he wanted to move away from western imports and to establish a global brand based on Chinese culture.

Disney is planning to open its own theme park in Shanghai next month.

The new entertainment complex includes an $800m China-themed park filled with twirling “porcelain teacup rides” and bamboo forests, as well as a huge indoor shopping mall, and what is claimed to be the world’s largest ocean park.

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The new park boasts “the highest and longest roller coaster” in China

Mr Wang’s Wanda property group has also invested heavily in the film and cinema business.

It has indicated it wants to fend off Disney in the Chinese market and become a global entertainment brand.

‘Craze for Mickey Mouse over’

In remarks at Saturday’s opening ceremony, Mr Wang did not mention Disney by name, but said that after millennia of Chinese cultural domination, the country was lacking confidence in its own culture.

“We want to be a model for Chinese private enterprise, and we want to establish a global brand for Chinese firms,” he said.

Only a week ago he told China Central Television (CCTV) that “this craze for Mickey Mouse and Donald Duck is over, the period when we would blindly follow where Disney led has been gone for years.”

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But there is no getting away from Western merchandise in the shopping malls, where Star Wars Stormtroopers are out to get customers

After the site in Nanchang, Wanda plans to open around 15 in the country by 2020.

Meanwhile Disney’s theme park in Shanghai, costing $5.5bn, will be its sixth theme park and its fourth outside the United States after Paris, Tokyo and Hong Kong.

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