Warning: This story contains language some may find offensive.
Two undercover models are using humor to shine a light on the dark side of the modeling industry.
They’re doing this through a new Instagram account called “Shit Model Management.” The two young women behind it claim to be working models who need to remain anonymous in order to protect their careers.
Only a month old, the account already has more than 30,000 followers — many of whom are models as well.
A number of the issues highlighted by the account’s snarky (and hilarious) memes — including prison-like model apartments, months spent waiting for overdue paychecks and exorbitant agency expenses — are exposed in an ongoing CNNMoney investigation. This five-part series, Runway Injustice, has found that the modeling industry treats its workers in a way that would be unheard of in many other industries.
“There are a lot of issues that are swept under the rug in the industry,” the Shit Model Management creators told CNNMoney, although they said that most of the time the good parts of their jobs make up for all the bad. “We just think that it’s time to start bringing up the things that don’t feel right.”