Nike Lost Stephen Curry To Under Armour Because They Thought He Was ‘Second Tier’

Stephen Curry

In 2013, Stephen Curry was pitched by Nike, the company he was already signed to. The company attempted to re-secure Curry because he had started 78 games and the Warriors made it to the Western Conference semifinals. Curry was about to become a superstar but Nike failed to realize all of this. They blew the meeting. 

Curry was a Nike athlete well before 2013. His godfather, Greg Brink, works for Nike. He wore Nike in college and still keeps shoes from games. 

“I was with them for years,” Curry says. “It’s kind of a weird process being pitched by the company you’re already with. There was some familiar faces in there.”

Curry’s father, Dell says one Nike pitchman accidentally addressed Stephen as ‘Steph-on.’

“I heard some people pronounce his name wrong before,” says Dell. “I wasn’t surprised. I was surprised that I didn’t get a correction.”

That wasn’t the only mistake that Nike made. Curry had attended Chris Paul’s basketball camp as a youth. 

His former roommate Chris Strachan says, “He was always at Chris Paul’s camps as a young guy, and he always looked up to Chris Paul. He took a lot of the stuff that CP does with film sessions and he implemented it.”

Strachan continued, “That summer, when it was really decision time, [Nike] were looking at Kyrie Irving and Anthony Davis coming up. They gave Kyrie a camp and they gave Anthony Davis a camp. They didn’t give Steph a camp.”

“They have certain tiers of athletes,” Dell says. “They have Kobe, LeBron and Durant, who were their three main guys. If he signed back with them, we’re on that second tier.”

It became clear that Steph was second tier when Kevin Durant’s name was left on a PowerPoint slide. Most likely from repurposed materials. 

And, an Under Armour athlete was born. 

(h/t ESPN). 

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