Sky is putting up the prices of its TV packages by an average of between £2 and £3 a month from 1 June.
The TV giant has revealed new prices for both upgrades and its TV deals, with increases ranging between £1 and £4.25 per month.
Sky’s premier package, The Complete, will see the biggest jump in cost, with customers required to pay £80 a month from June – a rise of £4.25.
New customers will still pay £20 a month for Sky’s basic package, The Original, but for existing customers the price will increase by up to £2.50 depending on how much they currently pay. The Top Tier package (Sky Sports and Sky Movies) will go up by £1.50 to £36, while Sky Sports alone will rise by £2 to £27.50.
Meanwhile, Sky’s “next generation” service, Sky Q, launched in February, will also go up – from £42 to £44.
TV customers will be notified of any changes to their bills by letter or email between 21 March and 29 April. Sky said some customers will see a reduction to their bill, while others will have no increase at all.
A Sky spokesperson said: “We are always investing to keep Sky the best value entertainment choice for customers … On average, bills will rise by less than £3 a month.”
The announcement comes days after Sky revealed it will be launching a TV channel that will make live football, including Premier League matches, available to non-sports subscribers for the first time.
The channel, Sky Sports Mix, is aimed at encouraging a higher proportion of the broadcaster’s 12 million-plus subscribers to add a sports package to their monthly TV plan. It will show a range of live sport including football, golf and international cricket at no extra cost to Sky TV subscribers.
In 2015 the company was criticised for slipping out details of big price rises on 18 March, the day of the budget, as part of its requirement to give TV customers sufficient notice ahead of them taking effect in June. It then increased its line rental for phone customers in December.
“Sadly, annual price rises have become the norm, even in the ultra-competitive broadband, TV and phone market,” said Dan Howdle, editor-in-chief of comparison site Cable.co.uk.
“While existing customers who have been with Sky for longer than the minimum term (12 months) can vote with their feet, in doing so they say goodbye to a lot of content you cannot get anywhere else. Meanwhile, those still in contract have little choice but to pay whatever Sky asks.”