She’s done it again! Who, you ask? Adele of course, who else! 25 spends a tenth nonconsecutive week atop the Billboard 200, taking advantage of a slower sales week. How many more copies/units of 25 did Adele move? 100,000 units, with 81% (yes 81,000 copies) being pure sales. The sales only go downhill from here – just saying!
Despite a tepid sales week, there is some fresh blood in the top 10 – well just one newbie. Yo Gotti takes The Art Of Hustle to no. 4 to the tune of 61,000 units. For Yo Gotti, the numbers are an upgrade. Contextually speaking, 61,000 units won’t exactly reinvigorate music sales. “It is what it is,” as the old colloquialism goes.
The rest of the Billboard 200 is more of the same. Rihanna (Anti) and Justin Bieber (Purpose) remain hot commodities, again contextually. Chris Stapleton (Traveller), The Weeknd (Beauty Behind The Madness), Twenty One Pilots (Blurryface) and Joey + Rory (Hymns) were all members of the top 10 last week. Joey + Rory had last week’s highest debut, dropping from no. 4 to no 8 this week. Two urban acts improve their position, with both being former top 10 members: Kevin Gates (Islah) and Bryson Tiller (Trapsoul).
But let’s take a break from the Billboard 200 shall we? Rihanna spends a second week atop the Billboard Hot 100 with the infectious “Work” featuring Drake. Yeah, “Work” lacks depth (understatement), but it’s just too doggone catchy to resist!
So, will next week’s chart be more exciting? It should be. Albums to watch should be Macklemore Ryan Lewis’ This Unruly Mess I’ve Made as well as The 1975’s lengthily titled I Like It When You Sleep, For You Are So Beautiful Yet So Unaware Of It. In addition, new albums hailed from Bonnie Raitt (Dig In Deep) and long-absent RB singer, Tweet (Charlene). It would seem Macklemore Ryan Lewis and The 1975 have the best shot to debut at/near the top.