The rise of the ‘afternoon delight’ hotel booking

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Paris, as everyone knows, is the city of love, the place where most people say they would like to have a romantic affair. Well, out of Paris comes a new development in the hotel trade that’s calculated to help lovers in their quest for time alone – a website that helps couples book daytime hotel rooms.

Until very recently if you wanted to use a Paris hotel room for a couple of hours in the daytime – whatever your purposes – then you had a choice.

Either you paid top whack to keep the room for the night as well, even though you didn’t plan to use it.

Or you went to a sleazy dive in a street like the Faubourg St Denis, near the Gare du Nord – the sort of place that used to be referred to familiarly in English as a “knocking shop”.

But lovers of the world rejoice! Times have changed.

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Not for the first time, liberal economics have joined forces with liberal sexuality, this time to popularise the “afternoon delight”.

French website is even now ushering in daytime guests to crisp-sheeted bedrooms, complete with trouser-press and kettle, from Sao Paolo to Singapore – and of course in Paris.

The business case is obvious.

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