McDonald’s is removing toys from its Happy Meals and replacing them with a different treat for kids.The fast-food chain is dropping toys from the popular menu option and replacing them with books over the next few weeks.
Yahoo reports that instead of a mini Hello Kitty or a “Star Wars” figurine in the next Happy Meal that your kids will receive, they’ll get a book. The promotion lasts until Feb. 15.
McDonald’s Happy Meals will temporarily include a book instead of a plastic toy. McDonald’s plans to distribute more than 17 million children’s books to kids.
There are four top titles of books that McDonald’s is handing out. They including Paddington, Pete the Cat, Clark the Shark Takes Heart, and Happy Valentine’s Day, Mouse.
Each book is specifically made to fit inside the trademark Happy Meal box. They are small paperbacks which measure about 4-by-5-inches in size. There will even be Spanish-language versions at some locations.
— Food Wine magazine (@foodandwine) February 4, 2016
According to the report, this campaign represents the partnership between McDonald’s and the literacy nonprofit, Reading is Fundamental. Believe it or not, this isn’t the first time McDonald’s has swapped toys for books in their Happy Meals boxes. The current round of books being added to Happy Meals is the third year that McDonald’s is doing this. Food and Wine reports that the fast-food juggernaut began the tradition in 2013.
The report adds that McDonald’s also donated 100,000 books to Reading is Fundamental.
So, for kids who love reading, McDonald’s removing toys from Happy Meals boxes is good news. These stories are ones that resonate with pop culture as well. Besides, you never know if they’ll be a cool collector’s item someday.
If kids miss the toys they get inside the popular menu option, they’ll be back soon!