Twitter continues to be in for a bumpy ride.
On top of a plummeting share price and struggles to attract new users, four of the company’s top executives are departing: product chief Kevin Weil, head of engineering Alex Roetter, Katie Jacobs Stanton, VP of global media, and Jason Toff, the general manager of Twitter’s Vine unit.
A source familiar with the situation said Weil, Roetter and Stanton were leaving of their accord and had made the decisions at separate times within the last few weeks. Both Weil and Roetter gave notice around the new year.
Meanwhile, Toff announced that he was joining Google’s virtual reality division in a tweet Sunday night.
Another source close to the company cited a number of factors for the departures, including burnout.
“[It’s] exhausting. Any time the market is crushing you, growth is stagnated…it’s a tough place to be in.”
Weil, who has been at Twitter since 2009, worked his way up from analytics engineer to VP of product. Stanton, who joined the company in 2014, played a major role in helping build out Twitter’s media team and grow an international audience.
According to the source, the company plans to announce the departures of Weil, Roetter and Stanton, along with new top-level management hires, including a new CMO and board members.
Twitter (Tech30) is no stranger to a revolving door of senior executives. The company has undergone a number of changes since cofounder Jack Dorsey was , named permanent CEO in October. Dorsey replaced Dick Costolo, who stepped down in June.
The company faces immense pressure from shareholders. Just this month, shares reached an all-time low — they’ve fallen 23% in January alone.
One of Dorsey’s priorities since taking the reins has been to make Twitter more appealing to a wider audience as it has continuously struggled to add new users.
In October, Twitter launched “Moments,” a feature that lets users follow editor-curated events from start to finish. And most recently, Dorsey also hinted that the company might greatly expand its 140 character limit.
Twitter did not immediately comment on the executives’ departure.