Apple still the preferred choice in Korea

Korea is one of the world’s biggest tech consumers and home to mobile manufacturers Samsung. Although Samsung is the home grown brand, a recent survey of more than 44,000 Koreans showed that iPhone is the preferred mobile and that Samsung Galaxy phones are considered to be of worse quality than their Apple rivals.

The consumer survey was conducted on participants between the ages of 16 to 64 years of age and it was found that fewer people reported problems with their iPhones than with their Samsung Galaxy mobiles. A higher consumer satisfaction rate was noted with the iPhone, despite its iOS being seen as slightly more limited than the Galaxy Android operating system. Initially Apple suffered due to the iOS incompatibility with online features like Flash that are used in casino games such as those found at, but the devices popularity dictated that optimised and compatible version of all types of games were built and the obstacle was overcome.

Only 17% of Apple users reported issues with their phones as opposed to the 31% who experienced Samsung failures. The Samsung Galaxy range fell down in the battery charging stakes, with 20% of consumers reporting issues. Poor call performance, LCD scratches and bad image quality were also a concern for Samsung users across Korea. In comparison, the main complaints for Apple devices were touch screen and button malfunction related.

Apple has a huge following in Korea and it is still the most successful foreign manufacturer in the South, where other foreign companies such as HTC, Nokia and Blackberry have less than 1% market share. Despite this, Apple has seen a recent fluctuation in its popularity, with market share in South Korea dipping from 23.2% in 2010 to 3.2% in 2013.

Samsung may be the most dominant phone manufacturer in its home country, but this survey has illustrated it is not necessarily the preferred choice. It has more than 65% of the overall market share with other Korean manufacturers Pantech and LG each having around 15%.

Apple will attempt to claw back its market share in the end of 2013 and is hoping to do this with the release of a cheaper iPhone that can compete with the rapidly expanding Samsung market.

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